Futurae · Mobile · White-Label · Multi-tenant
White-Label Authenticator
Role: Product Design Lead
Designing a secure, customisable mobile authenticator for banks and fintech companies. Simplified onboarding and authentication flows, including QR enrollment and push approvals, to reduce friction while maintaining strict security requirements across multiple branded deployments.
- +25%
- enrollment completion rate through improved onboarding UX
- Multi-tenant
- white-label architecture supporting multiple client brands
- iOS + Android
- mobile delivery
The Problem
Security that users abandon is not security
Two-factor authentication only protects people who finish enrolling. Every additional step in setup is a place where a customer gives up, calls the bank, and ends up less protected than before.
The requirements could not move. What could move was everything around them.
The Constraint
One product, many brands
The same authenticator shipped under multiple bank and fintech brands, each with its own identity, its own customers and its own tolerance for risk. Nothing could be designed as a one-off.
Every flow had to hold up when the logo, the palette and the copy changed underneath it, without the security behaviour changing at all.
What I Designed
Removing friction without removing rigour
- QR enrollment, replacing manual entry at the moment users are most likely to abandon
- Push approvals, so routine authentication takes one tap rather than a code transcription
- A white-label architecture where brand-level theming is a configuration, not a redesign
- Consistent security signalling across iOS and Android, so the same action reads the same way on both
Impact
What changed
- 25% lift in enrollment completion through improved onboarding UX
- No security requirement relaxed to achieve it
- One system deployed across multiple client brands without per-brand redesign
- Shared design foundations with the admin platform, so mobile and admin stayed consistent as both grew
Got a challenge? I'd love to hear about it.
Send the rough version. I read every message and reply personally, usually within a few days.