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Senior product designer

Complex products don't get ugly. They get unusable.

Fourteen years across agencies, startups and product teams, designing for banking, retail, media, non-profits and B2B SaaS used by over 1M people. The common thread is making complex things clear. These days I also design with AI and use it to ship working products.

Athens. Working remotely across Europe. Open to freelance and full-time work.

Portrait of Artemis Tsagari

Answers come only from my case studies and CV. For anything important, ask me directly.

University of the AegeanFuturaeErmis AwardsATCOMWediaLeanxcaleAthens Startup Business Incubator

Selected work

Futurae multi-tenant admin dashboard interface

Futurae · Cybersecurity Platform, Admin Dashboard

A multi-tenant dashboard support teams stopped dreading.

Banks and fintechs managing authentication, users and security policies across isolated tenants. I re-architected the navigation and the core operational workflows, then built a token-based design system spanning admin and mobile.

1M+
end users
-40%
delivery time
2
platforms in one design system
Futurae white-label mobile authenticator screens

Futurae · White-Label Authenticator

Two-factor authentication that feels like nothing at all.

A mobile authenticator shipped under multiple bank brands. QR enrollment and push approvals had to stay strict on security while getting out of the user's way.

+25%
enrollment completion
Multi-tenant
white-label system
iOS + Android
mobile delivery
Familia.life weekly plan showing breakfast, lunch and dinner for each day with time and cost.

Familia.life · Solo build · Live

Designed, built and shipped on my own.

A weekly planning tool for families: family size, time and budget in, meal plan, grocery list and activities out. Product, design and engineering, all me, using Lovable and Supabase.

2 weeks
idea to live
Live
at simplefamilia.life
Solo
product, design and engineering

Where I add value

The gap between what the business wants and what the system allows

Complex products rarely fail on visual design. They lose coherence as features, permissions and edge cases accumulate faster than the structure underneath can absorb them. Correcting that requires holding three things at once: what the business needs the product to achieve, what the existing architecture will realistically support, and how people actually work inside the interface.

That is the position I work from. I read technical constraints without needing them translated, I weigh design decisions against commercial priorities rather than aesthetic preference, and I deliver work engineering can build without reinterpreting it. In practice this means fewer decisions reopened later, and a product whose structure still makes sense as it grows.

Designing with AI, shipping with AI

I use AI across the whole design loop: research synthesis, UX writing, prototyping, production code. Not to outsource the thinking, but to spend more of the week on judgement, taste and user empathy, and less on mechanical work.

What that means for you is fewer handoffs and faster proof. I can take a design intent to a working, deployed prototype without waiting on engineering, so a decision can be made against working software, weeks before engineering commits time to it.

Day to day: Lovable, Figma Make, Claude, ChatGPT, Supabase

Built this way: Familia.life, and this site.

Hiring, or working on something complex?

I'm open to freelance projects and to full-time senior or principal product design roles, working remotely across Europe from Athens. Send the rough version: a role, a brief, or a problem you're stuck on. I read every message and reply personally, usually within a few days.

A few sentences is plenty. What the product is, what is breaking down, and roughly when you need it solved.